Different makeup is used depending on the cosplay.
Don't forget a shitty camera! None of these images have touchups nor use expensive equipment.
I used a cheap smartphone and got lucky lulz. The most important part is lighting. Half of these images were taken outside when the sky was cloudless and bright.
To mimic it, a lamp that emits white light works fine.
Lolita/Cutesy:
Foundation- ZA True White
Blush- Bareminerals Fruit Cocktail
Eye Dust- Napolean Perdis Golden Peach
Brightener- Girl Meets Pearl
Eye Crayon: Sephora White
Rainbow Dash:
Foundation- Make Up Forever Pro Finish
Eye Dust- NYC Pink and Blue
Any kind of bronzor.
Native/Amy (Suisei no Gargantia):
Foundation- Smashbox
Glowing Agent- Hard Candy Glow all the way
Body Shimmer- Warpaint Beauty